Public Relation Classes
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions. Public relations professionals typically work for PR firms, businesses and companies, government, government agencies, and public officials as PIOs, and nongovernmental and nonprofit organizations.
Public Relations is a growing industry that employs tens of thousands of people and now employs more people than Journalism. These courses are designed to give you a great start to your career in PR. In June 2014 Public Relations ranked in the top 10 occupations of the future by Institute of Public Policy Research.
PR is about reputation. It's about telling people what an organisation or business, a charity or a rock band, a sports club or a fashion brand, does - and why it does it.
It involves much more than arranging celebrity events, glitzy campaigns and dealing with the media. It also involves journalism, business and marketing, social networking and communication theory. The course provides a mix of academic rigor and practical skills